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How you lose the war at home (litho)
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How you lose the war at home (litho)
8664171 How you lose the war at home (litho) by English School, (20th century); Private Collection; (add.info.: How you lose the war at home. Propaganda cartoon from Punch on women's addiction to shopping undermining the war effort, 1917. Illustration from Sittengeschichte des Weltkrieges (Verlag fur Sexualwissenschaft Schneider & Co, Leipzig and Vienna, 1930).); © Look and Learn
Media ID 38384978
© © Look and Learn / Bridgeman Images
Advertistment Home Front Misogyny Propaganda Shopper Shopping Street Shops Shops And Shopping Stereoscopic Card Store Temptation War Effort War Production Ww I 1900 1910 Years 10 10s 1910 1919 Years 10 10s Advertizing Years 1910 Years 10 Years Ten
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EDITORS COMMENTS
This powerful image captures the essence of a time when women's addiction to shopping was seen as undermining the war effort during World War I. The satirical cartoon from Punch magazine depicts a woman engrossed in her shopping, oblivious to the larger issues at hand. Titled "How you lose the war at home," this illustration serves as a scathing satire on feminine consumerism and its impact on society.
The artist behind this piece uses humor to shed light on a serious issue, highlighting the disconnect between personal indulgence and national sacrifice. In an era marked by rationing and shortages, such frivolous behavior was frowned upon as unpatriotic. The message is clear: every penny spent on unnecessary luxuries could have been better utilized for supporting the war effort.
Despite being created over a century ago, this cartoon remains relevant today in reminding us of our responsibilities towards our community and country during times of crisis. It serves as a timeless reminder that individual actions can have far-reaching consequences, both positive and negative.
Through this thought-provoking artwork, we are encouraged to reflect on our own behaviors and consider how we can contribute positively towards building a stronger, more united society.
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