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Page from Gamage's General Catalogue (96th edition), c.1927 (litho)
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Page from Gamage's General Catalogue (96th edition), c.1927 (litho)
8669461 Page from Gamage's General Catalogue (96th edition), c.1927 (litho) by English School, (20th century); Private Collection; (add.info.: Page from Gamage's General Catalogue (96th edition). From a voucher included in it, this catalogue would appear to date from c.1927. Gamages was a department store in Holborn, London which traded between 1878 and 1972.); © Look and Learn
Media ID 38379708
© © Look and Learn / Bridgeman Images
Department Store Departmentstore Depertment Store 1920s 20s 20s
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EDITORS COMMENTS
This lithograph print captures a page from Gamage's General Catalogue, the 96th edition dating back to around 1927. The catalogue belonged to Gamages, a renowned department store in Holborn, London that operated from 1878 until 1972. The intricate details and illustrations on this page offer a glimpse into the consumer culture of early twentieth-century England.
Gamages was not just any department store; it was an iconic institution that catered to the needs and desires of Londoners for nearly a century. This particular page showcases products ranging from household goods to fashion items, providing insight into the trends and preferences of the time.
The black-and-white aesthetic adds a nostalgic charm to the image, evoking memories of a bygone era when shopping meant flipping through catalogues rather than scrolling through websites. The meticulous craftsmanship of this lithograph reflects the attention to detail that went into creating such catalogues in an age before digital technology took over.
As we admire this piece of history preserved in print form, we are reminded of how much has changed in retail and consumerism over the decades. Yet, there is something timeless about looking back at these vintage catalogues and appreciating them as works of art in their own right.
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