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Page from Gamage's General Catalogue (96th edition), c.1927 (litho)
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Page from Gamage's General Catalogue (96th edition), c.1927 (litho)
8669558 Page from Gamage's General Catalogue (96th edition), c.1927 (litho) by English School, (20th century); Private Collection; (add.info.: Page from Gamage's General Catalogue (96th edition). From a voucher included in it, this catalogue would appear to date from c.1927. Gamages was a department store in Holborn, London which traded between 1878 and 1972.); © Look and Learn
Media ID 38488088
© © Look and Learn / Bridgeman Images
Department Store Departmentstore Depertment Store 1920s 20s 20s
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EDITORS COMMENTS
This vintage lithograph print captures a page from Gamage's General Catalogue, 96th edition, dating back to around 1927. The catalogue belonged to Gamages, a renowned department store in Holborn, London that operated from 1878 until 1972. The intricate details and illustrations on the page provide a glimpse into the shopping experience of early 20th-century England.
The image evokes nostalgia for a bygone era when department stores were bustling hubs of commerce and community. Customers would have perused through pages like this one to discover the latest fashion trends, household goods, and technological innovations of the time.
The black-and-white aesthetic adds a timeless quality to the artwork, emphasizing the historical significance of Gamages as an iconic retail establishment in London. Every item featured on this page tells a story about consumer culture in the early 20th century and offers insight into the tastes and preferences of shoppers during that period.
As we admire this lithograph print today, we are transported back in time to an age when browsing through catalogues was not just a means of shopping but also a form of entertainment and discovery. It serves as a reminder of how retail has evolved over the decades while preserving its charm and allure.
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