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Batchelors Peas tin, 1963. Artist: Michael Walters

Batchelors Peas tin, 1963. Artist: Michael Walters


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Batchelors Peas tin, 1963. Artist: Michael Walters

Batchelors Peas tin, 1963. A product image from 1963 showing the tin and label of the time, with the simple slogan Taste how sweet

Heritage Images features heritage image collections

Media ID 15067036

© Worldwide Photography / Heritage-Images

Batchelors Canned Food Label Logo Michael Michael Walters Paul Walters Worldwide Photography Ltd Peas Tin Can Tinned Food Vegetable Vegetables Walters


EDITORS COMMENTS
This print takes us back to the vibrant advertising world of 1963. The image showcases a Batchelors Peas tin, an iconic product from that era, with its label proudly displayed. Created by renowned artist Michael Walters, this snapshot captures the essence of British canned food industry during the mid-20th century. The simplicity of the tin's design is striking, featuring a monochrome logo and minimalistic typography. The slogan "Taste how sweet!" invites consumers to experience the delightful flavor of these peas firsthand. It serves as a testament to Batchelors' commitment to providing quality vegetables for their customers. Michael Walters skillfully captures every detail in this photograph, highlighting both the object itself and its historical significance. Through his lens, we are transported back in time to witness not only an advertisement but also a piece of cultural heritage. As we admire this vintage print today, it reminds us of Britain's culinary landscape in the 1960s – a time when tinned foods were gaining popularity due to their convenience and long shelf life. This image offers us a glimpse into an era where simple pleasures like opening a can of Batchelors Peas brought joy and satisfaction to households across the nation.

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