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The Crowning of Maria Theresa of Austria in 1740, (c1900)
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The Crowning of Maria Theresa of Austria in 1740, (c1900)
The Crowning of Maria Theresa of Austria in 1740, (c1900). French advertising for Liebigs extract of meat
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Media ID 14919233
© The Print Collector / Heritage-Images
Advert Advertisement Archduchess Archduchess Of Austria Baron Justus Freiherr Von Baron Justus Freiherr Von Liebig Canned Food Coronation Empress Empress Of Austria Empress Of The Holy Roman Emperor Holy Roman Empress Justus Von Liebig Justus Von Liebig Siegfried Marcus Liebig Maria Theresa Maria Theresa Of Austria Maria Theresia Meat Print Collector5 Procession Queen Of Bohemia Queen Of Hungary Royal Event Sedan Chair Siegfried Marcus Tinned Food Tinned Meat
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The Crowning of Maria Theresa of Austria in 1740 - A Royal Celebration and a Meaty Advertisement
EDITORS COMMENTS
. This print captures the grandeur of the coronation ceremony of Maria Theresa, the Empress of Austria, in 1740. The image, dating back to around 1900, showcases an exquisite moment from Austrian history while also serving as an advertisement for Liebigs extract of meat. In this vibrant scene, we witness a procession filled with regal splendor. The streets are lined with onlookers eagerly awaiting their first glimpse of the newly crowned empress. Sedan chairs carry important figures through the crowd as they make their way towards Maria Theresa's coronation venue. The color and detail in this print bring to life not only the opulence but also the sense of occasion surrounding this royal event. Men and women dressed in elaborate attire add to the visual spectacle, creating a truly majestic atmosphere. Amidst all this grandeur lies an unexpected twist - an advertisement for Liebigs extract of meat cleverly integrated into the artwork. This unique juxtaposition highlights how even during significant historical moments, commercial interests found ways to reach audiences. While Baron Justus Freiherr von Liebig's name is associated with both his scientific contributions and his involvement in advertising campaigns like these, it is important to appreciate this photograph primarily as a testament to Maria Theresa's reign rather than focusing solely on its promotional aspect. Overall, this image offers us a window into both Austrian history and early advertising techniques – reminding us that art can often serve multiple purposes beyond mere aesthetics.
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