Women's Institute Market Stall, 1943. Creator: Unknown

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Women's Institute Market Stall, 1943. Creator: Unknown

Women's Institute Market Stall, 1943. British women contribute to the war effort. From "Women's Institutes, by Cicely McCall. [Collins, London, 1943]

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Media ID 36202472

© The Print Collector/Heritage Images

Cicely Mccall Fresh Healthy Eating Home Front Market Market Stall Mccall Cicely Nutrition Occupations Sign Vegetable Vegetables War Effort Women At Work Womens Institute 2nd World War Second World War World War Two

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> Animals > Mammals > Muridae > Fortior

> Historic > World War I and II > World War II

EDITORS COMMENTS
This photograph, titled 'Women's Institute Market Stall' from the book 'Women's Institutes' by Cicely McCall, published by Collins in 1943, captures a poignant moment during the Second World War. The image showcases a group of British women, dressed in their traditional Women's Institute (WI) uniforms, selling fresh produce at a market stall. The sign atop the table reads, "Fresh Vegetables," reflecting the importance of healthy eating and nutrition during wartime. The Women's Institutes played a significant role in the home front effort during World War II. With men away at war, women took on various occupations and jobs to support the war effort. Selling fresh produce at local markets was one such way they contributed, ensuring the community had access to healthy food and reducing the strain on the food supply chain. The Women's Institute movement had been established in the early 20th century, with the aim of promoting domestic science, home economics, and social and cultural activities among rural women. During the war, their focus shifted towards practical skills and support for the war effort. The women in this photograph embody the spirit of resilience, resourcefulness, and community spirit that characterized the Women's Institutes during this period. This image is a testament to the vital role women played during the Second World War, both on the home front and in the war effort. It is a powerful reminder of the adaptability and determination of the British people during a time of great challenge and change.

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