Rights Managed > Historic England > The way we were > Shopping
Harrods dance floor BL26398
Filename: bl26398.jpg
Size: 4911 x 3956 (8.9MB)
Date: 24th May 2016
Source: Historic England
Credit: Historic England Archive
Source: Historic England Archive
Owner URL: images.historicenglandservices.org.uk
© Historic England Archive
Wall Art and Photo Gifts from Historic England
Harrods dance floor BL26398
Harrods, Brompton Road, Knightsbridge, London. The dancing room in Harrods department store, 1923. There are several gramophones for demonstrations of music. Harrods was founded in 1849, but the current building was built in stages between 1901-1930. The Bedford Lemere daybook records Harrods advertising department as the client
Historic England is the public body that champions and protects England's historic places
Media ID 12122357
© Historic England Archive
FEATURES IN THESE COLLECTIONS
> Historic Images
> Historic Images 1920s to 1940s
> Photos of the 1920s
EDITORS COMMENTS
This print takes us back to the vibrant dance floor of Harrods department store in 1923. Located on Brompton Road, Knightsbridge, London, this iconic retail establishment has been a symbol of luxury and elegance since its founding in 1849. The photograph showcases the grandeur of Harrods' dancing room, where patrons gathered to revel in the joyous rhythms of the era. Intriguingly, several gramophones are strategically placed around the room for music demonstrations. These mechanical marvels brought melodies to life through their spinning records, enchanting visitors with their melodic tunes. The image captures a moment frozen in time when people swayed gracefully across the polished dance floor amidst an atmosphere brimming with excitement and sophistication. Constructed between 1901 and 1930, Harrods' current building stands as a testament to architectural excellence. Its magnificent design is beautifully showcased here as it serves as a backdrop for this lively scene from yesteryears. The Bedford Lemere daybook reveals that Harrods' advertising department commissioned this photograph by Adolphe Augustus Boucher - an artist who skillfully captured not only the essence of Harrods but also the spirit of an era defined by music and retail indulgence. As we gaze upon this remarkable snapshot from history, we are transported back to a time when shopping was more than just acquiring goods; it was an experience filled with charm and grace that unfolded within these hallowed walls
MADE IN THE USA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
FREE COLORIZATION SERVICE
You can choose advanced AI Colorization for this picture at no extra charge!
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
