YMCA fundraising advertisement, WW1
Wall Art and Photo Gifts from Mary Evans Picture Library
YMCA fundraising advertisement, WW1
Advertisement requesting contributions towards the YMCA in order for them to continue carrying out their invaluable work during the First World War providing huts for accommodation and entertainment for soldiers at home and abroad. The advert contains a personal request from Sir Arthur Yapp (1869-1936), Deputy President of the YMCA and Director of Food Economy during the First World War. Also a testimonial from Lord Derby. Date: 1917
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Media ID 14340092
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Arthur Charities Charity Contributions Fundraising Huts Symbol Ymca
EDITORS COMMENTS
This poignant photograph print from 1917 showcases an advertisement for the YMCA's fundraising campaign during the First World War. The YMCA, or Young Men's Christian Association, played a vital role in providing essential support for soldiers both at home and abroad. The advertisement features a heartfelt plea from Sir Arthur Yapp, Deputy President of the YMCA and Director of Food Economy during the war, requesting contributions to continue the organization's invaluable work. Sir Arthur's appeal is accompanied by a testimonial from Lord Derby, who expresses his gratitude for the YMCA's huts that provided accommodation and entertainment for soldiers. The huts served as a vital source of comfort and morale boost for the soldiers, offering them a temporary respite from the harsh realities of the war. The advertisement carries the symbol of the YMCA, a triangle with the initials of the organization, emphasizing the importance of community and unity during this challenging time. The YMCA's efforts were crucial in providing a sense of normalcy and familiarity for soldiers, allowing them to maintain their physical and mental wellbeing. The advertisement serves as a powerful reminder of the sacrifices made during the First World War and the role that charities, such as the YMCA, played in supporting those on the frontlines. The photograph print is a poignant piece of history that highlights the resilience and compassion of individuals during a time of great adversity.
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