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American trade card advertising Charles A King lager beer, Boston, Massachusetts (colour litho)
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American trade card advertising Charles A King lager beer, Boston, Massachusetts (colour litho)
5236065 American trade card advertising Charles A King lager beer, Boston, Massachusetts (colour litho) by American School, (19th century); Private Collection; (add.info.: American trade card advertising Charles A King lager beer, Boston, Massachusetts.); Look and Learn / Barbara Loe Collection
Media ID 22781290
© Look and Learn / Barbara Loe Collection / Bridgeman Images
Beer Booze Bottle Drank Drinker Enjoying Enjoyment Lager Refreshment Shocked Trade Card Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Ephemera
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EDITORS COMMENTS
This vibrant and eye-catching print captures the essence of American trade card advertising in the 19th century. The image showcases a man, presumably an American, holding a glass of Charles A King lager beer from Boston, Massachusetts. His expression is one of shock and enjoyment as he indulges in this refreshing beverage. The advertisement cleverly combines elements of surprise and pleasure to entice potential customers. The bright colors and intricate details draw attention to the bottle of beer, emphasizing its quality and appeal. This trade card serves as a visual invitation for viewers to experience the taste and satisfaction that Charles A King lager beer offers. As we observe this scene, it becomes evident that alcohol consumption was not only prevalent but also celebrated during this era. The image reflects societal norms at the time when drinking was seen as a form of entertainment and relaxation. This piece of ephemera provides us with valuable insights into both historical advertising techniques and cultural attitudes towards alcohol in America during the 19th century. It reminds us that even then, advertisements played a crucial role in shaping consumer behavior by creating desire through visually stimulating imagery. Overall, this print serves as a fascinating glimpse into American history while showcasing the artistry behind advertising campaigns from yesteryears.
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