Rights Managed > Historic England > Historic Images > Historic Images 1920s to 1940s
Titbits Delivery Van, London BL26057
Filename: bl26057.jpg
Size: 4836 x 3894 (7.2MB)
Date: 2nd July 2010
Source: Historic England
Credit: Historic England Archive
Copyright Status: Copyrighted Work
Source: English Heritage Images
Owner URL: www.englishheritageimages.com
Job Title: Photographer
© Historic England
Wall Art and Photo Gifts from Historic England
Titbits Delivery Van, London BL26057
TITBITS DELIVERY VAN, London. Titbits magazine used their delivery van to advertise on, saving money on costly fixed noticeboards in London. This 1922 edition had a competition to win a house, a car and £ 1, 000 cash. Photographed by Harry Bedford Lemere, 1922
Historic England is the public body that champions and protects England's historic places
Media ID 3668155
© Historic England
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> Historic Images
> Famed Photographers
> Bedford Lemere Collection (1860s-1944)
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> Historic Images 1920s to 1940s
> Photos of the 1920s
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> Historic Images 1920s to 1940s
> Transport
> Horse-power
> Transport
> Road transport
> Lorries trucks and vans
EDITORS COMMENTS
This photograph captures the iconic Titbits Delivery Van, a true symbol of London's bustling streets in 1922. The van proudly displays advertisements for Titbits magazine, cleverly utilizing its mobile canvas to save on costly fixed noticeboards scattered throughout the city. This ingenious marketing strategy allowed the publication to reach a wider audience while minimizing expenses. The image showcases not only the innovative advertising approach but also provides a glimpse into the vibrant transport system of that era. The horse-drawn carriage stands tall amidst the hustle and bustle of London's busy streets, serving as a reminder of an era when horsepower was still relied upon for daily transportation needs. Photographed by Harry Bedford Lemere, this snapshot perfectly encapsulates an exciting moment in history when readers eagerly flipped through pages of Titbits magazine in hopes of winning extraordinary prizes. In particular, this edition featured an enticing competition offering participants a chance to win their dream house, a luxurious car, and £1,000 cash – undoubtedly causing hearts to race with anticipation. Bedford Lemere's keen eye skillfully captured this slice of life from nearly a century ago. Through his lens, we are transported back in time to witness both the ingenuity behind advertising techniques and the charm exuded by London's traditional mode of transportation.
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