Rights Managed > Historic England > Historic Images > Famed Photographers > Bedford Lemere Collection (1860s-1944)
Sandwich board men 1910 BL21037b
Filename: bl21037b.jpg
Size: 4839 x 3957 (11.9MB)
Date: 19th February 2011
Source: Historic England
Credit: Historic England Archive
Copyright Status: Copyrighted Work
Source: English Heritage Images
Owner URL: www.englishheritageimages.com
© Historic England
Wall Art and Photo Gifts from Historic England
Sandwich board men 1910 BL21037b
WARDOUR STREET, London. A line of men standing outside Mitchell Motors Company (114 Wardour Street), wearing sandwich boards advertising United International Motors Ltd. At the time the photograph was taken the garage was being used as a temporary motor showroom. Photographed by Bedford Lemere & Co in October-November 1910
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Media ID 4536805
© Historic England
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EDITORS COMMENTS
This print captures a moment frozen in time, transporting us back to the bustling streets of London in 1910. Standing proudly outside Mitchell Motors Company on Wardour Street, a line of men dons sandwich boards adorned with advertisements for United International Motors Ltd. These "sandwich board men" were an ingenious marketing strategy employed by businesses during this era, using human billboards to catch the attention of passersby. The photograph reveals not only the innovative advertising techniques of the time but also provides a glimpse into the evolving world of transportation and work. The temporary motor showroom housed within Mitchell Motors Company showcases early automobiles that were revolutionizing personal mobility at that time. These cars represented progress and modernity, symbolizing a shift towards a more interconnected society. Photographed by Bedford Lemere & Co. , renowned for their ability to capture architectural and commercial scenes with precision and artistry, this image is both historically significant and visually striking. The composition emphasizes the symmetry created by these uniformed men standing shoulder-to-shoulder along Wardour Street. As we admire this snapshot from over a century ago, let us reflect on how far we have come in terms of technology, advertising methods, and societal norms surrounding work attire. This photograph serves as a testament to our ever-evolving world while preserving an important piece of London's rich history.
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