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Selfridges Department Store 1909 BL20507
SELFRIDGES DEPARTMENT STORE, Oxford Street, London. Selfridges Department Store in Oxford Street is photographed here soon after it opened in 1909. Photographed by Harry Bedford Lemere in May 1909. Historic England is the public body that champions and protects England's historic places. © Historic England
Media ID 3705250
Filename: bl20507.jpg
Size: 4782 x 3953 (4.9MB)
Date: 21st July 2010
Source: Historic England
Credit: Historic England Archive
Copyright Status: Copyrighted Work
Source: English Heritage Images
Owner URL: www.englishheritageimages.com
Job Title: Photographer
Department Store Edwardian Retail Shop
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> Historic Images > Famed Photographers > Bedford Lemere Collection (1860s-1944)
> Historic Images > Historic Images 1920s to 1940s > Photos of Edwardian England
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This photograph, taken by renowned British photographer Harry Bedford Lemere in May 1909, offers a glimpse into the past of one of London's most iconic retail destinations: Selfridges Department Store on Oxford Street. The image captures the store's grandeur and elegance during its early days, just a few months after its opening. The Edwardian-era building, with its ornate facade adorned with intricate stonework and large display windows, exudes an air of opulence and sophistication. The storefront is filled with an array of merchandise, from fashionable clothing and accessories to household items, enticing passersby to step inside and explore. Selfridges Department Store was a trailblazer in its time, offering customers a new shopping experience that focused on service, selection, and style. Founded by the visionary American entrepreneur, Gordon Selfridge, the store was designed to cater to the needs and desires of the modern consumer. Its opening marked a significant shift in retail culture, as it moved away from the traditional, cramped shops of the time and embraced the concept of a spacious, well-lit, and inviting shopping environment. This photograph is a testament to the enduring allure of Selfridges and its role as a symbol of London's rich retail history. It invites us to imagine the bustling crowds of shoppers, the sound of the cash registers ringing, and the excitement of making a purchase in this grand establishment. Today, Selfridges continues to be a beloved destination for both locals and tourists alike, offering an unparalleled shopping experience that combines tradition and innovation.
