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British Military Recruitment Poster, WW1
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British Military Recruitment Poster, WW1
Recruitment poster, Its Our Flag. Fight for it. Work for it, 1914 (c). Chromolithograph after a pastel drawing by Guy Lipscoyne, published by the Parliamentary Recruiting Committee, Poster No 107, 1914 (c). Date: 1914
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Media ID 14159078
© The National Army Museum / Mary Evans Picture Library
Committee Enlist Fight Jack Join Parliamentary Pastel Patriotic Patriotism Recruiting Recruitment
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This evocative recruitment poster from the onset of World War I, titled 'It's Our Flag. Fight for it. Work for it,' was published by the Parliamentary Recruiting Committee in 1914. The striking image, a chromolithograph based on a pastel drawing by Guy Lipscoyne, showcases the deep sense of patriotism and commitment to the Union Jack that permeated British society during the war. The poster features a group of determined men, each holding a flag with the Union Jack proudly displayed, standing atop a hill overlooking a serene landscape. The men's gaze is fixed on the horizon, symbolizing their unwavering commitment to defend their country and protect their flag. The tagline 'Work for it' emphasizes the importance of individual effort and sacrifice in the face of national crisis. The use of vibrant colors and bold typography adds to the poster's impact, making it a powerful call to action for potential recruits. The image of the Union Jack, a symbol of British identity and unity, further underscores the importance of the cause and the shared sense of purpose among the British people during the war. This poster is a poignant reminder of the patriotic fervor that fueled the British military efforts during World War I and the sacrifices made by ordinary men and women to protect their country and its values. The image remains a powerful symbol of the enduring spirit of patriotism and the importance of collective action in times of crisis.
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