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Beer is Best. Back cover of a booklet, part of the Brewers Society marketing campaign
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Beer is Best. Back cover of a booklet, part of the Brewers Society marketing campaign
Beer is Best. Back cover of a booklet, part of the Brewers Society marketing campaign during the 1930s, featuring an illustration of a cool, refreshing glass tankard of beer. Date: c.1935
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Media ID 23372184
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Alcohol Alcoholic Apr20 Beer Best Bitter Brewers Campaign Drinks Froth Frothy Marketing Refreshing Slogan Tankard
EDITORS COMMENTS
Beer is Best" - The Timeless Appeal of a Cool, Refreshing Tankard of Beer (1930s) In the heart of the 1930s, as the world grappled with economic uncertainty and the daily grind of life, the simple pleasure of raising a glass to good company and a well-earned rest remained a constant source of comfort and joy. This image, part of the Brewers Society marketing campaign, encapsulates the essence of that moment. The back cover of this booklet, dated approximately 1935, features an illustration of a cool, refreshing glass tankard of beer. The frothy head atop the golden elixir, the beads of condensation forming on the glass, and the inviting, bitter aroma all speak to the refreshing, revitalizing qualities of a well-poured pint. The Brewers Society, a collective of passionate brewers dedicated to the art and craft of brewing, understood the power of this simple pleasure. Their marketing campaign, with the slogan "Beer is Best," aimed to remind people of the timeless appeal of a good beer, shared with friends and enjoyed in the warmth of a cozy pub or the comfort of their own homes. As the world around them grew more complex, the Society's message remained steadfast: a cool, frothy tankard of beer was a simple, enjoyable way to unwind and connect with others. This image, with its evocative depiction of a refreshing beer, stands as a testament to the enduring appeal of a well-poured pint and the camaraderie it fosters. Cheers to the simple pleasures in life, and to the Brewers Society for reminding us that "Beer is Best.
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