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Helena Rubinstein advertisement
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Helena Rubinstein advertisement
Advertisement for Helena Rubinstein of Grafton Street, London, specifically hormone creams claiming to recreate vital glandular elements of " first youth". Date: 1932
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Media ID 23142898
© Illustrated London News Ltd/Mary Evans
Adverts Beautician Cosmetics Cream Creams Helena Method Methods Product Products Rejuvenation Rubinstein Salon Treatment Treatments Youth Youthful Hormone Rejuvenating
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This photograph from 1932 showcases the renowned beauty entrepreneur, Helena Rubinstein, as she promotes her groundbreaking hormone creams at her salon on Grafton Street in London. The advertisement highlights Rubinstein's revolutionary method for rejuvenating the skin and recreating the vital glandular elements of 'first youth.' Helena Rubinstein, a pioneering figure in the beauty industry, had already built an international empire by the 1930s, with her eponymous brand known for its innovative and scientific approach to skincare. In this advertisement, she is seen confidently holding a jar of her hormone cream, her expressive eyes conveying the promise of youthful radiance and vitality. The text accompanying the image emphasizes the importance of these hormone creams in maintaining a youthful appearance, as they were believed to restore the skin's elasticity and suppleness. The use of hormones in cosmetics was a novel concept at the time, and Rubinstein's advertisements often featured testimonials from satisfied customers who had experienced remarkable results. The setting of the advertisement, with its elegant Art Deco decor and attentive beautician, further emphasizes the luxurious and exclusive nature of Rubinstein's treatments. This photograph is a fascinating glimpse into the past, offering a glimpse into the world of beauty and skincare during the 1930s and the groundbreaking innovations that Helena Rubinstein brought to the industry.
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