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Volkswagens
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Volkswagens
Flower power on imported Volkswagen to Sweden. Landskrona harbour 1961. Date: 1961
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Media ID 7229067
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10427388
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EDITORS COMMENTS
In this evocative photograph from 1961, a collection of vibrant Volkswagens line the dockside at Landskrona harbor in Sweden. The arrival of these iconic cars marks the culmination of a long journey from their place of origin, signifying the thriving import-export industry of the 1960s. The Volkswagens, adorned with colorful flowers and pennants, gleam in the sunlight as they wait to be unloaded from the ship. The scene is a testament to the growing popularity of the Volkswagen brand in Europe during this era. The cars were not only a symbol of modernity and progress but also a status symbol, reflecting the economic prosperity of their owners. The process of importing these vehicles was a complex one, involving careful planning and coordination between various stakeholders. The cars were transported by sea, often traveling long distances from their manufacturing bases in Germany and other European countries. The ships used for this purpose were specially designed to carry vehicles, with ramps and cranes to facilitate the loading and unloading process. The arrival of these cars at the harbor marked the beginning of their journey to their final destinations, where they would be sold to eager buyers. The Volkswagen, with its reliable engine and affordable price, quickly became a favorite among Swedes and other Europeans, contributing to the growth of the car industry in the region. This photograph captures a moment in time, a snapshot of a bygone era when the import-export industry played a crucial role in shaping the automotive landscape of Europe. The Volkswagens, with their timeless design and enduring appeal, continue to be a reminder of this fascinating period in history.
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