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WW2 Poster -- National Savings

WW2 Poster -- National Savings


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WW2 Poster -- National Savings

The Most You Can Save Is The Least They Deserve. Coloured photolithograph poster after Elgar. Published by the National Savings Committee and His Majestys Stationery Office. Printed by Es and A Robinson Limited. Date: 1940

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Media ID 14160423

© The National Army Museum / Mary Evans Picture Library

Committee Deserve Elgar Finance Financial Hmso Invest Investment Majestys Money Office Photolithograph Robinson Save Saving Savings Stationery Support


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> Historic > World War I and II > Soldiers

> Posters > Historical Posters > WW2


EDITORS COMMENTS
This vibrant and evocative coloured photolithograph poster from 1940, titled "National Savings: The Most You Can Save Is The Least They Deserve," is a poignant reminder of the sacrifices made during the Second World War. Published by the National Savings Committee and His Majesty's Stationery Office, and printed by Es and A Robinson Limited, the poster features a powerful image of a red sky over a battlefield, with soldiers in the foreground holding out empty cans, symbolizing their need for financial support from the home front. The caption above the soldiers reads, "The Most You Can Save Is The Least They Deserve," emphasizing the importance of every penny saved during wartime. The poster was designed by Elgar, a renowned artist of the time, and its striking visuals were intended to inspire the British public to invest in war bonds and other savings schemes to support the troops and the war effort. The image of the soldiers, with their determined expressions and empty cans, underscores the idea that every contribution, no matter how small, was crucial in the face of the ongoing conflict. The poster's use of bold colours and dynamic composition make it a standout piece of wartime propaganda, and its historical significance as a symbol of national unity and resilience during a time of crisis is undeniable. Today, it serves as a powerful reminder of the sacrifices made by soldiers and civilians alike during the Second World War, and the importance of coming together to support those in need.

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