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Advertising sign of the LUCE magazine
Wall Art and Photo Gifts from Fondazione Alinari per la Fotografia
Advertising sign of the LUCE magazine
Advertising sign of the LUCE magazine Italy. Date of Photograph:19/02/1934
Unidentified Author
FVQ-F-041049-0000
Media ID 33290026
© Alinari Archives, Florence
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EDITORS COMMENTS
This photograph captures a moment frozen in time, showcasing the advertising sign of the LUCE magazine in Italy. Taken on February 19th, 1934 by an unidentified author, this image transports us back to a bustling urban landscape filled with architectural marvels and intricate building elements. The billboard stands tall against the backdrop of a vibrant cityscape, its bold design commanding attention from passersby. It serves as both a functional piece of furniture for civic spaces and a decorative element that adds character to the surrounding area. The roof of the building acts as an additional canvas for advertisements, highlighting the innovative use of space during this era. As we gaze at this snapshot from history, we are reminded of how advertising has always been an integral part of our society's fabric. This particular sign represents not only LUCE magazine but also reflects broader trends in marketing and communication during that period. The photographer skillfully captures not just the advertisement itself but also provides us with a glimpse into daily life in Italy at that time. We can imagine pedestrians strolling along busy streets or perhaps stopping momentarily to admire this striking display amidst their routines. While we may never know who exactly captured this remarkable image, it is through photographs like these that we can truly appreciate how visual documentation preserves moments long gone. As we study every detail within this frame - from architecture to furnishings - let us be transported back to 1934 and marvel at how much has changed while recognizing timeless aspects that still resonate today.
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