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The campaign for the use of the boater, promoted by the Prince of Wales, took over in England... (colour litho)
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The campaign for the use of the boater, promoted by the Prince of Wales, took over in England... (colour litho)
2783618 The campaign for the use of the boater, promoted by the Prince of Wales, took over in England... (colour litho) by Beltrame, Achille (1871-1945); Private Collection; (add.info.: The campaign for the use of the boater, promoted by the Prince of Wales, has taken on rather... vast proportions in England, as evidenced by these gigantic headdresses, rolled through the streets of London in the purpose of advertising by a manufacturer. Illustration for Courier Sunday, 14 August 1932.); © Look and Learn
Media ID 22421970
© Look and Learn / Bridgeman Images
Avenues Ball Of Wool Bizarre Boater Boaters Campaigning Campaigns Edward Viii Eerie Group Of Persons London Nw Lonodn Offensive Prince Of Wales Rolled Rolling Royals Sombreros Spectating Spectator Strange Streeet Street Network The City Of London Unusual Viewer White Wool Wool Woollen Achille Beltrame Adverisements Adverting Advertise Advertised Advertisers Advertising Company Advertisment Advertizing Beltrame Achille 1871 1945 Gents Royaly Summer Clothes The Woman
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EDITORS COMMENTS
This vibrant and lively print captures the frenzy surrounding the campaign for the use of boaters in England, promoted by none other than the Prince of Wales himself. The image showcases a truly bizarre sight as gigantic headdresses, resembling boater hats, are rolled through the streets of London to advertise a manufacturer. It is clear that this campaign has taken on vast proportions, with an overwhelming crowd gathering to witness this spectacle. The photograph reveals a diverse range of spectators including men, women, and children who are all captivated by these unusual headpieces. Amongst them is a young girl who gazes in awe at the rolling boaters passing before her eyes. The streets are filled with excitement as people from all walks of life come together to witness this extraordinary event. The significance of this campaign cannot be understated as it reflects not only fashion trends but also highlights the influence and power held by royalty during that era. The Prince's endorsement has undoubtedly propelled the popularity of these woollen boaters across England. This image provides us with a glimpse into an intriguing moment in history where advertising meets fashion meets royalty. It serves as a testament to how campaigns can capture public attention and create widespread fascination amongst both young and old alike.
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