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To digest well (colour litho)
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To digest well (colour litho)
2814765 To digest well (colour litho) by Beltrame, Achille (1871-1945); Private Collection; (add.info.: To digest well. A cachet of tot for breakfast and one (or two) for lunch. Illustration for Courier Sunday, 19 March 1905.); © Look and Learn
Media ID 22895996
© Look and Learn / Bridgeman Images
Beam Cure Cured Curer Cures Digestion Freight Ship Lighted Lights Medical Supplies Mineral Waters Nautical Vessel Ocean View Pill Pills Quick Cure Ripple Seagoing Ships Search Tanker Ship Wave Waves Achille Beltrame Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Asclepius Asklepieion Asklepios Beltrame Achille 1871 1945 Bowel Movement Four Elements Medical Science Medical Services Physical Health Sachet
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To Digest Well
EDITORS COMMENTS
is a captivating colour lithograph by Achille Beltrame, showcasing the power of advertising in the early 20th century. The print, now part of a private collection, was originally created as an illustration for Courier Sunday on 19th March 1905. In this intriguing image, we are transported to the vast ocean where a ship sails amidst rolling waves. The vessel represents not only transportation but also serves as a metaphor for health and well-being. Illuminated by vibrant lights that symbolize hope and vitality, it carries with it the promise of improved digestion. The advertisement cleverly promotes a cure in the form of pills contained within sachets. These pills are depicted as small boats sailing alongside the larger ship, emphasizing their effectiveness in providing quick relief and promoting regular bowel movements. Beltrame's artistic prowess shines through his attention to detail; from the Italian flag proudly displayed on one of the ships to his skillful rendering of water and waves. This composition seamlessly combines elements related to medicine, transport, and nature – all essential components for achieving optimal health. "To Digest Well" not only showcases Beltrame's talent as an illustrator but also highlights how art can be used effectively in advertising campaigns. It reminds us that even over a century ago, people sought innovative ways to promote products that could enhance their physical well-being.
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