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Advertising in West Africa (engraving)
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Advertising in West Africa (engraving)
8672777 Advertising in West Africa (engraving) by German School, (19th century) (after); Private Collection; (add.info.: Advertising in West Africa. African animals advertising Dewar's Whisky. llustration from Fun in the Animal World (H Grevel & Co, London, 1897).); © Look and Learn
Media ID 38303906
© © Look and Learn / Bridgeman Images
Advertistment Bengal Tiger Big Cat Brand Brands Digestive Enjoy Enjoyment Jungle Lions Liquor Macaque Monkey Monkeys Tiger Tigers West Africa West African Western Africans Advertizing Africa African African Booze
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EDITORS COMMENTS
This intriguing 19th-century engraving captures a unique glimpse into the world of advertising in West Africa. The image depicts African animals promoting Dewar's Whisky, showcasing a clever and humorous approach to marketing. Published in "Fun in the Animal World" in 1897, this illustration reflects the creativity and imagination of the time.
The scene is set in a lush jungle, with a variety of animals including lions, monkeys, and even a Bengal tiger all participating in the advertisement. The use of wildlife as brand ambassadors adds an element of surprise and delight to the viewer, making it stand out among traditional forms of advertising.
Through this artwork, we can appreciate not only the artistic skill of the German School engravers but also their ability to capture the essence of African culture and nature. The fusion of humor, commerce, and wildlife creates a captivating visual narrative that speaks to both historical context and universal themes.
As we gaze upon this print from Fine Art Finder, we are transported back in time to witness a playful yet thought-provoking take on advertising practices in West Africa during the 19th century. It serves as a reminder that creativity knows no bounds when it comes to capturing consumer attention.
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