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View of Forty-Second Street at Broadway, 1898, showing how Unoccupied Spaces are used for Advertising (b / w photo)
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View of Forty-Second Street at Broadway, 1898, showing how Unoccupied Spaces are used for Advertising (b / w photo)
5215405 View of Forty-Second Street at Broadway, 1898, showing how Unoccupied Spaces are used for Advertising (b/w photo) by American Photographer, (19th century); Private Collection; (add.info.: View of Forty-Second Street at Broadway, 1898, showing how Unoccupied Spaces are used for Advertising. Illustration for The New Metropolis edited by E Idell Zeisloft (D Appleton, 1899).); © Look and Learn
Media ID 22253628
© Look and Learn / Bridgeman Images
1898 Broadway Lower New York Metropolis New York City New York Occupied Site Vue De New York City Overview City Scene Used
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EDITORS COMMENTS
This print captures the bustling energy of Forty-Second Street at Broadway in 1898, showcasing how unoccupied spaces were ingeniously utilized for advertising. The American photographer skillfully portrays a snapshot of New York City's historical landscape, highlighting the city's rapid growth and development during this time. The image showcases various buildings along the street, with eye-catching advertisements adorning their facades. Hammerstein's Victoria Theater and Pabst Brewing Company's building prominently feature in the frame, serving as prime examples of how businesses capitalized on unoccupied spaces to promote their products or services. This photograph was originally featured as an illustration for "The New Metropolis" edited by E Idell Zeisloft and published by D Appleton in 1899. It offers a fascinating glimpse into the innovative ways that advertisers sought to capture public attention in one of America's most vibrant cities. With its detailed cityscape and captivating composition, this photograph encapsulates not only a specific moment in history but also reflects broader themes such as urbanization, commerce, and cultural transformation. As viewers gaze upon this snapshot from over a century ago, they are transported back to a time when New York City was rapidly evolving into the metropolis we know today.
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