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Advertisement for Higgins German Laundry Soap, c. 1880 (colour litho)
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Advertisement for Higgins German Laundry Soap, c. 1880 (colour litho)
HGL396919 Advertisement for Higgins German Laundry Soap, c.1880 (colour litho) by American School, (19th century); Hagley Museum & Library, Wilmington, Delaware, USA; (add.info.: Whose praise Great Britain always chants, and so do his cousins and his sisters and his aunts ; quotes lyrics from Gilbert and Sullivans operetta HMS Pinafore ; ); eHagley Museum and Library; American, out of copyright
Media ID 22676588
© Hagley Museum and Library / Bridgeman Images
Admiral Brand Brands Cleaning Deck Popular Culture Publicity Singing Song Theatrical Vintage Poster Washing
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EDITORS COMMENTS
This vibrant and nostalgic print captures an advertisement for Higgins German Laundry Soap, dating back to the late 19th century. The colourful lithograph showcases the American School's artistic talent, now preserved at the Hagley Museum & Library in Wilmington, Delaware. The image features a lively scene on a ship's deck, where characters from Gilbert and Sullivan's operetta HMS Pinafore come to life. Amidst the backdrop of sailors and admiral figures, we see women dancing and singing with joy while promoting this popular laundry soap brand. The caption cleverly references lyrics from HMS Pinafore: "Whose praise Great Britain always chants, and so do his cousins and his sisters and his aunts". This playful nod adds an extra layer of charm to the advertisement. With its humorous tone and theatrical flair, this vintage poster transports us back to a bygone era when advertising was as much about entertainment as it was about selling products. It reflects both the Victorian sensibilities of cleanliness and propriety while also showcasing the influence of popular culture on marketing campaigns. As we admire this print, we are reminded of how brands have long utilized music, dance, drama, and memorable characters to capture our attention. It serves as a delightful reminder that even in history's laundry rooms there was room for creativity.
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