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Advertisement for Ivory Soap, c. 1890 (colour litho)
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Advertisement for Ivory Soap, c. 1890 (colour litho)
PNP382189 Advertisement for Ivory Soap, c.1890 (colour litho) by Anschutz, Thomas Pollock (1851-1912) (after); Private Collection; (add.info.: Based on Iron Workers at Noontime (1882) by Thomas Pollock Anschutz (1851-1912); soap manufactured by Procter & Gamble Co; ); Peter Newark Pictures; American, out of copyright
Media ID 22922188
© Peter Newark Pictures / Bridgeman Images
Ablutions Basins Bathers Bathing Boxing Brand Branding Brands Hygiene Labourers Macho Muscular Noon Product Publicity Realism Strong Tubs Vintage Poster Washing Yard Soap Box
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EDITORS COMMENTS
This print showcases an advertisement for Ivory Soap, dating back to around 1890. Created by the talented artist Thomas Pollock Anschutz, this color lithograph is a testament to his skill and creativity. The image itself is based on Anschutz's famous painting "Iron Workers at Noontime" adding a unique twist to the soap advertisement. In this vibrant scene, we see laborers taking a break from their demanding work in a factory yard. They are depicted standing strong and proud, representing the brand's values of strength and resilience. Some workers can be seen leisurely smoking while others engage in friendly boxing matches during their downtime. The emphasis on realism is evident as each figure exudes masculinity with their muscular physiques and nude torsos. This attention to detail adds an industrial touch that aligns perfectly with the product being advertised. The presence of tubs and basins suggests that cleanliness and hygiene are essential aspects promoted by Ivory Soap. It highlights how even hardworking individuals can find time for personal ablutions amidst their busy schedules. Overall, this vintage poster captures both the spirit of hard work and the importance of maintaining personal hygiene through its clever combination of advertising techniques and artistic brilliance.
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