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American Trade-Marks and Devices: The Beck Engraving Company, New York (litho)
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American Trade-Marks and Devices: The Beck Engraving Company, New York (litho)
7198403 American Trade-Marks and Devices: The Beck Engraving Company, New York (litho) by American School, (20th century); Private Collection; (add.info.: The Beck Engraving Company, New York. Illustration for A Book of American Trade-Marks and Devices compiled by Joseph Sinel (New York, Alfred A Knopf, 1924). Note: Some of the trademarks included in this book are still current and may require permission for use. Designer: Guernsey Moore.); © Look and Learn
Media ID 24697242
© Look and Learn / Bridgeman Images
Acronym Acronyms Brand Brands Identities Identity Logo Logos Lower New York Vue De New York
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EDITORS COMMENTS
This black and white lithograph, titled "American Trade-Marks and Devices: The Beck Engraving Company, New York" showcases the artistic prowess of the American School in the 20th century. Housed in a private collection, this print is a visual representation of identity and branding in early 20th-century America. Created by designer Guernsey Moore for Joseph Sinel's book on American trade-marks and devices, this illustration captures the essence of various logos that were prevalent at the time. It serves as a historical testament to the ingenuity and creativity of American designers during this period. The Beck Engraving Company, based in New York City, takes center stage in this artwork. Their distinctive trademarks are meticulously depicted with intricate details that highlight their unique identities. While some of these trademarks remain current today, it is important to note that permission may be required for their use. With its clean lines and bold imagery, this lithograph exemplifies the artistry behind logo design while also offering a glimpse into America's commercial landscape from decades past. As we admire this piece from Bridgeman Images' Fine Art Finder collection, we are reminded of how brands have evolved over time but continue to shape our perception of products and services even today.
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