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American Trade-Marks and Devices: Minton, Balch & Co, New York (litho)
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American Trade-Marks and Devices: Minton, Balch & Co, New York (litho)
7198280 American Trade-Marks and Devices: Minton, Balch & Co, New York (litho) by American School, (20th century); Private Collection; (add.info.: Minton, Balch & Co, New York. Illustration for A Book of American Trade-Marks and Devices compiled by Joseph Sinel (New York, Alfred A Knopf, 1924). Note: Some of the trademarks included in this book are still current and may require permission for use. Designer: Unknown.); © Look and Learn
Media ID 24746418
© Look and Learn / Bridgeman Images
Acronym Acronyms Brand Brands Identities Identity Logo Logos Lower New York Minton Vue De New York
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EDITORS COMMENTS
This black and white lithograph print titled "American Trade-Marks and Devices: Minton, Balch & Co, New York" takes us back to the early 20th century in the bustling city of New York. The artwork is part of a collection compiled by Joseph Sinel for his book on American trade-marks and devices, showcasing the diverse identities and logos that defined businesses during that era. The image features an array of intricate logos representing various brands from different industries. Each logo tells a story, capturing the essence of its respective company's identity. From elegant typography to clever acronyms, these trademarks are a testament to the creativity and innovation prevalent in American design at that time. Minton, Balch & Co stands out among these trademarks with its distinctive logo. Although little is known about the designer behind it, this particular mark has stood the test of time as some included in Sinel's book are still in use today. As we admire this snapshot into America's commercial history, it is important to note that some trademarks depicted may still be protected under copyright law. Therefore, permission may be required for their use. This lithograph print offers us a glimpse into not only the visual landscape of early 20th-century America but also serves as a reminder of how branding and design have played an integral role in shaping our society throughout history.
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