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American Trade-Marks and Devices: Trojalene Oil Co, San Francisco (litho)
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American Trade-Marks and Devices: Trojalene Oil Co, San Francisco (litho)
7198365 American Trade-Marks and Devices: Trojalene Oil Co, San Francisco (litho) by American School, (20th century); Private Collection; (add.info.: Trojalene Oil Co, San Francisco. Illustration for A Book of American Trade-Marks and Devices compiled by Joseph Sinel (New York, Alfred A Knopf, 1924). Note: Some of the trademarks included in this book are still current and may require permission for use. Designer: W R DeLappe.); © Look and Learn
Media ID 24746154
© Look and Learn / Bridgeman Images
Acronym Acronyms Brand Brands California Californian Identities Identity Logo Logos San Francisco San Franciso
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EDITORS COMMENTS
This black and white lithograph print showcases the iconic American trade-mark of Trojalene Oil Co, based in San Francisco. Created by W. R. DeLappe, a talented designer of the early 20th century, this illustration was featured in Joseph Sinel's renowned book on American trade-marks and devices. The image exudes a sense of identity and brand recognition, representing an era when logos held immense significance. The Trojalene Oil Co logo is prominently displayed, capturing the essence of this California-based company that played a vital role in the oil industry during its time. As we delve into this piece from the 20th century, it becomes evident that some trademarks included in Sinel's book are still relevant today. However, it is important to note that permission may be required for their use due to copyright restrictions. With San Francisco as its backdrop, this lithograph transports us back to a time when branding was not only about aesthetics but also about establishing an enduring presence within society. It serves as a reminder of America's rich commercial history and how these timeless symbols continue to shape our modern world. Bridgeman Images has preserved this remarkable piece from their private collection for all art enthusiasts to appreciate. While we admire the artistic value of this print, let us remember not to mention any commercial use associated with it.
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