"The two infallible powers: the pope and bovril". Advertising for Bovril's yeast: the slogan refers to the dogma of infallibility of the Pope decreed by Pius IX at Vatican Council I in 1870. English engraving, about 1880

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"The two infallible powers: the pope and bovril". Advertising for Bovril's yeast: the slogan refers to the dogma of infallibility of the Pope decreed by Pius IX at Vatican Council I in 1870. English engraving, about 1880

FGL5473861 "The two infallible powers: the pope and bovril". Advertising for Bovril's yeast: the slogan refers to the dogma of infallibility of the Pope decreed by Pius IX at Vatican Council I in 1870. English engraving, about 1880.; Fototeca Gilardi

Media ID 38287474

© Fototeca Gilardi / Bridgeman Images

Beer Ingredient Ingredients Pius 9 Pius Ix Pius Ix 1792 1878 Pope Pius 9 Pope Pius Ix Popedom Popes Advertizing Booze Religious Role

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EDITORS COMMENTS
- an intriguing English engraving from around 1880 that captures the essence of a unique advertising campaign. In this image, we see a depiction of the Pope alongside a bottle of Bovril's yeast, symbolizing the convergence of religious authority and culinary innovation. The slogan "the two infallible powers" alludes to the dogma of papal infallibility decreed by Pius IX at Vatican Council I in 1870, highlighting the reverence and trust placed in both the Pope and Bovril's product. The juxtaposition of these two seemingly disparate entities creates a thought-provoking visual narrative that challenges traditional notions of power and influence. This engraving serves as a testament to the creativity and ingenuity behind successful advertising campaigns, utilizing historical references and cultural symbols to capture attention and spark conversation. It also underscores the enduring impact of religious imagery in popular culture, blending elements of faith with everyday consumer products. Overall, "The two infallible powers: the pope and Bovril" is not just an advertisement but a work of art that invites viewers to reflect on themes of authority, tradition, and innovation. It is a reminder that even seemingly unrelated concepts can come together in unexpected ways to create something truly memorable.

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