Poster for the Institute of Labour Development (IVAO) advertising a workers

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Poster for the Institute of Labour Development (IVAO) advertising a workers

1197792 Poster for the Institute of Labour Development (IVAO) advertising a workers evening school, 1932 (photography and lithoy) by Bleekrode, Meijer (1896-1943); 60x40 cm; Private Collection; (add.info.: Bleekrode, Meijer (1896-1943)); Photo eChristies Images; Dutch, out of copyright

Media ID 23295292

© Christie's Images / Bridgeman Images

1932 Adult Children Back Back View Backview Behind Calculating Capital Letter Classic Collectibles Collector Commercial Communication Equipment Conspiracy Contemplate Contemplating Contemplation Deceit Deception Development Dutch Text From The Back Institute Labor Language Lettering Lithographic Lithoprint Livelihood Mature Child Media Negative Concept One Man Only Pensive Plot Printed Prints Publicity Rear View Thought View From Behind Vocation Word Working Life Thinking

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EDITORS COMMENTS
This photograph captures a rare glimpse into the early 20th-century working life. The poster, created in 1932 by Meijer Bleekrode, advertises the Institute of Labour Development's evening school for workers. Measuring 60x40 cm, this vintage print is part of a private collection. The image showcases a mature child contemplating his future while standing in front of the advertisement. His back view emphasizes his deep thoughts and contemplation about joining this educational institution. The artist's use of lithography brings out vibrant colors, particularly red lettering that grabs attention amidst the monochromatic backdrop. As we observe this scene from behind, we can't help but wonder what goes on in the mind of this worker-to-be. Is he considering new job prospects? Or perhaps pondering how education could improve his livelihood? This thought-provoking composition invites us to reflect on our own aspirations and contemplate the importance of continuous learning. Meijer Bleekrode's illustration skillfully combines elements such as media equipment and calculating tools to symbolize communication and intellectual growth within labor development. Through its clever design, this poster aims to captivate potential students with its message: seize opportunities for personal advancement through education. Overall, this striking piece serves as a reminder that even amidst challenging times like those faced during the 1930s, individuals sought ways to better themselves professionally. It stands as a testament to human resilience and determination throughout history.

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