The guinea pig: Advertising chocolate Guerin Boutron, chromo 1910

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The guinea pig: Advertising chocolate Guerin Boutron, chromo 1910

JAB4119877 The guinea pig: Advertising chocolate Guerin Boutron, chromo 1910; (add.info.: The guinea pig: Advertising chocolate Guerin Boutron, chromo 1910); Photo ©Jaime Abecasis

Media ID 38466804

© ©Jaime Abecasis / Bridgeman Images

Abecasis Carrot Legume Young Animal

EDITORS COMMENTS
This charming chromolithograph from 1910 captures a whimsical moment in advertising history, featuring an adorable guinea pig promoting chocolate by Guerin Boutron. The image exudes a sense of nostalgia for the early 20th century, with its vibrant colors and intricate details that showcase the artistry of chromolithography. The guinea pig is depicted in a domestic setting, surrounded by children who are eagerly offering it carrots and legumes. This scene not only highlights the appeal of chocolate to both young and old alike but also emphasizes the innocence and playfulness of childhood. The use of animals in advertising was common during this time period, as they were seen as endearing and relatable figures that could capture the attention of consumers. In this case, the guinea pig serves as a lovable mascot for Guerin Boutron's chocolate brand, adding a touch of charm to their marketing campaign. Overall, this print is not just a piece of commercial art but also a snapshot of cultural history. It reflects the changing attitudes towards food consumption and advertising practices in the early 20th century while celebrating the beauty and simplicity of childhood moments.

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