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Advertisement for English Electric Domestic Appliances (colour litho)
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Advertisement for English Electric Domestic Appliances (colour litho)
8655280 Advertisement for English Electric Domestic Appliances (colour litho) by English School, (20th century); Private Collection; (add.info.: Advertisement for English Electric Domestic Appliances. Illustration for Good Housekeeping's Basic Cookery in Pictures, compiled by The Good Housekeeping Institute (National Magazine Company, 1952).); © Look and Learn
Media ID 38498166
© © Look and Learn / Bridgeman Images
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This vibrant and nostalgic advertisement for English Electric Domestic Appliances captures the essence of post-war domestic life in 1950s England. The colourful lithograph showcases a range of modern kitchen appliances, including an oven, highlighting the technological advancements that were revolutionizing household chores at the time.
The image is part of an advertisement campaign for Good Housekeeping's Basic Cookery in Pictures, a popular cookbook compiled by The Good Housekeeping Institute in 1952. It reflects the growing emphasis on convenience and efficiency in cooking during this era, as women increasingly sought ways to balance their responsibilities at home with other pursuits.
The illustration exudes a sense of optimism and progress, with its sleek design and promise of making meal preparation easier and more enjoyable. It serves as a window into a world where homemakers eagerly embraced new technologies to streamline their daily routines.
As we gaze upon this piece of history from mid-20th century England, we are reminded of how far we have come in terms of innovation and convenience in our homes. Yet, there is also a certain charm and simplicity to these vintage advertisements that continues to captivate us today.
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