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Advertisement for luminous radiant heat baths at Oswald House, Canterbury, Kent (b / w photo)
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Advertisement for luminous radiant heat baths at Oswald House, Canterbury, Kent (b / w photo)
5996956 Advertisement for luminous radiant heat baths at Oswald House, Canterbury, Kent (b/w photo) by English Photographer, (20th century); Private Collection; (add.info.: Advertisement for luminous radiant heat baths at Oswald House, Canterbury, Kent. Illustration from Canterbury, Mother-City of the Anglo-Saxon Race (Canterbury Chamber of Trade, 1904).); © Look and Learn
Media ID 22329128
© Look and Learn / Bridgeman Images
Baden Bathing Canterbury Electric Light Electricity Kent Medical Supplies Swim Swimmer Swimming Therapy Treatment Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Asclepius Asklepieion Asklepios Field Sports Medical Science Medical Services Physical Health Teamsport
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EDITORS COMMENTS
This print captures an intriguing advertisement for luminous radiant heat baths at Oswald House in Canterbury, Kent. Taken by an English photographer in the 20th century, this image showcases a historical piece of British architecture and medical history. The advertisement is featured in "Canterbury, Mother-City of the Anglo-Saxon Race" a publication from 1904 by the Canterbury Chamber of Trade. The photograph depicts a grand building with intricate architectural details, representing the Edwardian era. The luminous radiant heat baths were considered innovative treatments during that time, utilizing electricity and electric light to provide therapeutic benefits to those seeking healing and relaxation. The ad's inclusion of swimming as part of this health regimen highlights the importance placed on physical activity for overall well-being. It also reflects the growing interest in sports among Britons during this period. With references to Germany and its influence on medical science, it suggests cross-cultural exchange between nations in advancing healthcare practices. This adds another layer of historical significance to the image. Overall, this print offers us a glimpse into early 20th-century medicine and advertising techniques while showcasing both British architectural beauty and advancements in healthcare technology.
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