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Advertisement for Mellins Food (colour litho)
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Advertisement for Mellins Food (colour litho)
7172826 Advertisement for Mellins Food (colour litho) by English School, (20th century); Private Collection; (add.info.: Advertisement for Mellins Food for infants and invalids. Illustration for The Coloured Pictorial, 7 June 1902.); © Look and Learn
Media ID 24751318
© Look and Learn / Bridgeman Images
Brand Brands Business Goods Transport Advertising Company Advertizing New Born New Born Infant Newborn Newly Born
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EDITORS COMMENTS
This vibrant and colorful lithograph captures a captivating advertisement for Mellins Food, a renowned brand catering to infants and invalids. Created by an English School artist in the early 20th century, this print showcases the historical significance of advertising and its impact on society during that time. The illustration, originally featured in The Coloured Pictorial on June 7,1902, transports us back to a bygone era when trade and business were thriving. With its eye-catching colors and intricate details, it effectively promotes Mellins Food as the go-to choice for nourishing babies and those in need of special care. In this image, we see a cherubic baby surrounded by various products from Mellins Food's range. The child's innocence is beautifully captured as they hold onto one of the brand's iconic jars. This portrayal highlights the importance placed on pediatric health at that time. As we delve into history through this artwork, it becomes evident how London played a significant role in shaping advertising practices. The cityscape depicted here serves as a reminder of London's status as an influential hub for commerce and innovation. Overall, this lithograph not only offers insight into early 20th-century marketing strategies but also provides us with glimpses of societal attitudes towards infant care during that period. It stands as a testament to both artistic skill and historical relevance within the realm of advertising.
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