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Buy Australian Fruit (colour litho)
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Buy Australian Fruit (colour litho)
MAN464457 Buy Australian Fruit (colour litho) by Bassett, Henry (fl.1920s); Manchester Art Gallery, UK; (add.info.: commissioned by the Empire Marketing Board and printed by Waterlow & Sons Ltd for HMSO;
Manchester Art Gallery holds a fascinating collection of artist-designed posters, Commissioned by the British government's Empire Marketing Board between 1926 and 1933. The EMB's main function was to increase sales of Empire-grown and Empire-made goods throughout Great Britain, its Dominions and its Colonies. One aspect of its activities was a poster campaign that was designed to turn Britons into Empire-conscious consumers. Over 200 posters were acquired by Manchester Art Gallery in the 1930s. The posters strong images illustrate the Empire's people, places and products. However, for a contemporary audience, the posters sometimes express uncomfortable beliefs and raise difficult questions about the legacies of the Empire today.); © Manchester Art Gallery
Media ID 32120012
© Manchester Art Gallery / Bridgeman Images
Apricot Apricots British Empire Canned Cans Colony Currants Dominion Empire Marketing Board Fruits Goods Peaches Pears Produce Raisins Tinned Tins Vintage Poster Advertizing Sultanas
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This vibrant and captivating print titled "Buy Australian Fruit" by Henry Bassett is a striking representation of the Empire Marketing Board's poster campaign in the 1920s. Commissioned by the British government, this colour lithograph was intended to promote sales of Empire-grown and Empire-made goods across Great Britain, its Dominions, and Colonies. Displayed at Manchester Art Gallery, this artwork forms part of their remarkable collection of artist-designed posters from that era. The gallery acquired over 200 posters during the 1930s, showcasing powerful images that depict various aspects of the Empire's people, places, and products. However, viewing these posters through a contemporary lens raises important questions about the legacies of the Empire today. While they undoubtedly possess artistic merit and historical significance, some may find discomfort in acknowledging the beliefs they represent. In this particular print, Bassett skillfully captures attention with his use of bold colors and intricate details. The image encourages viewers to support Australian fruit production while simultaneously evoking nostalgia for an era when such campaigns were prevalent. As we admire this piece from Bridgeman Images' Fine Art Finder collection at Manchester Art Gallery, let us reflect on how it serves as both a testament to history and a reminder to critically examine our relationship with colonialism's lasting impact.
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