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Engravers of Seals, H Yates, trade card (engraving)
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Engravers of Seals, H Yates, trade card (engraving)
984089 Engravers of Seals, H Yates, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Engravers of Seals, H Yates, trade card. Date, c 1760.); Look and Learn / Peter Jackson Collection
Media ID 23022854
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Business Business Enterprises Businesses Cartouche Chased Chasing Copper Corporations Dealer Free Trade Goldsmiths Hall Goods Transport Merchants Occupations Plates Promotional Retail Retailing Royal Exchange Shops Silver Steel Trade Card Trade Cards Trades Watches Wholesalers Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Foster Lane Seller Vendor
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EDITORS COMMENTS
This print showcases an exquisite trade card from the 18th century, featuring the skilled Engravers of Seals, H Yates. The intricate engraving on this steel card is a testament to the craftsmanship and artistry of English School during that era. The trade card, dating back to around 1760, was used as a promotional tool by businesses in Foster Lane, London. It served as an advertisement for various goods and services offered by merchants in the area. The beautifully chased cartouche on the card highlights its association with goldsmiths' hall and signifies its connection to precious metals. In this bustling scene depicted on the trade card, we catch a glimpse of daily activities related to commerce and trade. Merchants can be seen engaged in their occupations while customers browse through shops filled with an array of products such as watches and plates. The presence of stone buildings like Royal Exchange adds a sense of grandeur to this snapshot of business enterprises during that time. Copper and silver are also prominently featured, symbolizing wealth and prosperity associated with successful trading ventures. This remarkable print not only captures a moment in history but also serves as a reminder of how advertising has evolved over centuries. It allows us to appreciate both the artistic value and historical significance behind these fascinating trade cards that were once vital tools for promoting businesses in London's vibrant commercial landscape.
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