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The Ideal Theatre on Eighth Avenue, New York City, January 6, 1917 (b / w photo)

The Ideal Theatre on Eighth Avenue, New York City, January 6, 1917 (b  /  w photo)


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The Ideal Theatre on Eighth Avenue, New York City, January 6, 1917 (b / w photo)

1079018 The Ideal Theatre on Eighth Avenue, New York City, January 6, 1917 (b/w photo) by Hassler, William Davis (1877-1921); Collection of the New-York Historical Society, USA; (add.info.: Possibly photographed for the United Electric Light & Power Company.); eNew York Historical Society; American, out of copyright

Media ID 23537690

© New York Historical Society / Bridgeman Images

Automobiles Cars Lights Nighttime Shopfront Shopfronts Shops Sign Signs Store Storefront Storefronts Stores Theatres 8th Avenue Eighth Avenue


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EDITORS COMMENTS
This photograph captures the bustling energy of Eighth Avenue in New York City on a winter night in 1917. The focal point of the image is the majestic Ideal Theatre, its marquee illuminated with bright lights that compete for attention with the dazzling signs adorning neighboring storefronts. The theater stands tall amidst a sea of parked automobiles, showcasing the rapid modernization taking place in America during this time. The scene exudes an unmistakable sense of vibrancy and excitement, as people mill about on the sidewalks, drawn to the various shops and theaters lining both sides of Eighth Avenue. The storefronts themselves are adorned with eye-catching signage, enticing passersby to step inside and explore their wares. It is believed that this snapshot was taken by William Davis Hassler, possibly commissioned by United Electric Light & Power Company. His keen eye for detail allows us to witness a moment frozen in time - a glimpse into early 20th-century urban life. Preserved within the collection of New-York Historical Society, this photograph serves as a testament to America's progress and cultural evolution during this era. It encapsulates not only architectural beauty but also reflects societal changes brought about by advancements such as electric lighting and automobile transportation. As we gaze upon this remarkable piece from our past, we are reminded of how far we have come while cherishing our rich history.

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