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An interview with the manager of Smiths Mutual Advertising Agency (engraving)
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An interview with the manager of Smiths Mutual Advertising Agency (engraving)
5998666 An interview with the manager of Smiths Mutual Advertising Agency (engraving) by English School, (19th century); Private Collection; (add.info.: An interview with the manager of Smiths Mutual Advertising Agency. Illustration for Successful Advertising Its Secrets Explained by Thomas Smith and J H Osborne (9th annual issue, c 1888).); © Look and Learn
Media ID 22569292
© Look and Learn / Bridgeman Images
Business Client Commercial Customer Desk Interview Manager Marketing Methods Office Promotion Sales Smiths
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EDITORS COMMENTS
This engraving takes us back to the 19th century, offering a glimpse into the world of advertising and commerce. The image portrays an intriguing scene: an interview with the manager of Smiths Mutual Advertising Agency. As we observe this historical moment frozen in time, we can almost feel the anticipation in the air. The manager sits confidently behind his desk, exuding authority and expertise. His attentive customer or client leans forward, hanging on every word as they discuss marketing strategies and sales promotion. This illustration is a visual representation of Successful Advertising Its Secrets Explained by Thomas Smith and J H Osborne, published around 1888. Intricately detailed, this print showcases not only the artistry of its creators but also provides valuable insight into advertising methods from that era. It serves as a reminder that even in those early days of commercial science, interviews played a crucial role in understanding customer needs and tailoring marketing approaches accordingly. As we admire this piece from Bridgeman Images' private collection, it transports us to a time when business was conducted face-to-face rather than through screens. It reminds us that while technology has revolutionized our world today, some fundamental principles of successful advertising remain timeless - connecting with customers on a personal level being one such principle.
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