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Page from Gamage's General Catalogue (96th edition), c.1927 (litho)
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Page from Gamage's General Catalogue (96th edition), c.1927 (litho)
8669891 Page from Gamage's General Catalogue (96th edition), c.1927 (litho) by English School, (20th century); Private Collection; (add.info.: Page from Gamage's General Catalogue (96th edition). From a voucher included in it, this catalogue would appear to date from c.1927. Gamages was a department store in Holborn, London which traded between 1878 and 1972.); © Look and Learn
Media ID 38299676
© © Look and Learn / Bridgeman Images
Department Store Departmentstore Depertment Store Flamingo Flamingoes Pink Flamingo 1920s 20s 20s Flamingo Bird
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EDITORS COMMENTS
This vintage lithograph print captures a page from Gamage's General Catalogue, showcasing the diverse array of products available at the iconic department store in Holborn, London. Dating back to around 1927, this image provides a glimpse into the shopping experience of early 20th-century England.
Gamages was a beloved institution that operated for nearly a century, offering everything from clothing and household goods to toys and sporting equipment. The catalogue was a treasure trove of items for customers to peruse and order by mail or in-store.
In this particular illustration, we see an elegant depiction of flamingoes, highlighting the exotic and luxurious offerings available at Gamages. The pink hues of the birds stand out against the black-and-white background, adding a touch of whimsy to the overall composition.
As we delve into this snapshot of retail history, we are transported back to a time when department stores were bustling hubs of activity and innovation. The attention to detail in both design and content speaks to the craftsmanship and care that went into producing these catalogues for eager shoppers.
This print serves as not only a visual delight but also as a reminder of days gone by when browsing through catalogues was an exciting pastime for many. It is a testament to the enduring charm and nostalgia associated with vintage advertising materials like those from Gamage's General Catalogue.
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