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Page from Gamage's General Catalogue (96th edition), c.1927 (litho)
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Page from Gamage's General Catalogue (96th edition), c.1927 (litho)
8669797 Page from Gamage's General Catalogue (96th edition), c.1927 (litho) by English School, (20th century); Private Collection; (add.info.: Page from Gamage's General Catalogue (96th edition). From a voucher included in it, this catalogue would appear to date from c.1927. Gamages was a department store in Holborn, London which traded between 1878 and 1972.); © Look and Learn
Media ID 38487662
© © Look and Learn / Bridgeman Images
Briefs Department Store Departmentstore Depertment Store Hosiers Hosiery Knickers Lingerie Undergarment Undergarments Underwear 1920s 20s 20s
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EDITORS COMMENTS
This vintage lithograph print captures a page from Gamage's General Catalogue, showcasing the fashion and trends of the 1920s. The catalogue, dating back to around 1927, offers a glimpse into the offerings of Gamages department store in Holborn, London. Established in 1878 and operating until 1972, Gamages was a beloved shopping destination for Londoners seeking the latest styles and goods.
The image features an array of undergarments including briefs, knickers, lingerie, and hosiery - essential items for any fashionable individual of the era. The detailed illustration gives us a peek into the clothing choices available to shoppers during this time period.
As we delve into this snapshot from history, we are transported back to a time when department stores were bustling hubs of activity and excitement. The intricate designs and variety of products on display speak to the craftsmanship and attention to detail that defined early twentieth-century fashion.
This lithograph serves as both a historical document and a work of art, capturing not just clothing items but also reflecting societal norms and values prevalent during that time. It is a testament to how fashion has evolved over the decades while still retaining elements that resonate with contemporary audiences.
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