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Scale Maker, Robert Vincent, trade card (engraving)
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Scale Maker, Robert Vincent, trade card (engraving)
983986 Scale Maker, Robert Vincent, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Scale Maker, Robert Vincent, trade card. Date, circa 1750.); Look and Learn / Peter Jackson Collection
Media ID 22307156
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Accuracy Activities Business Business Enterprises Businesses Cartouche Corporations Free Trade Goods Transport Grocers Instruments London Bridge Makers Measures Measuring Metal Work Occupations Promotional Retail Retailing Scales Shops Trade Card Trade Cards Trades Weights Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Assay Justice
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This trade card from the 18th century showcases the skilled craftsmanship of Scale Maker, Robert Vincent. The intricately engraved print, now part of a private collection, offers a glimpse into the world of commerce and business enterprises during this era. The advertisement highlights Vincent's expertise in creating accurate and reliable scales for various purposes. His instruments were essential tools for grocers, scientific researchers, and anyone in need of precise measurements. With its detailed depiction of weights and measures, this trade card served as an effective promotional tool to attract potential customers. Set against the backdrop of London Bridge and the Bear Tavern, symbols of bustling trade and transportation in that period, the image captures not only Vincent's occupation but also reflects on the vibrant commercial activities taking place at that time. Trade cards like these played a crucial role in advertising goods and services before modern marketing techniques emerged. They provided valuable information about businesses while showcasing their products or skills through eye-catching visuals. As we admire this early 18th-century relic today, it reminds us of how far advertising has come over centuries. Yet it also serves as a testament to enduring principles such as accuracy, reliability, and quality that continue to define successful businesses even today.
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