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Stationer and Bookseller, William Fenner, trade card (engraving)
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Stationer and Bookseller, William Fenner, trade card (engraving)
983997 Stationer and Bookseller, William Fenner, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Stationer and Bookseller, William Fenner, trade card. Date, c 1760.); Look and Learn / Peter Jackson Collection
Media ID 23022808
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Account Accounting Activities Bookseller Business Business Enterprises Businesses Corporations Free Trade Goods Transport Inkstands Languages Occupations Parchment Paternoster Row Promotional Quills Retail Retailing Seraph Seraphs Shops Stationer Stationery Supplies Trade Card Trade Cards Trades Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Wafers
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This 18th-century trade card showcases the esteemed Stationer and Bookseller, William Fenner, in all his glory. The intricate engraving depicts a bustling scene of commerce and knowledge, offering a glimpse into the vibrant world of retailing during this era. Intricately designed on parchment-like cardstock, this advertisement exudes elegance and sophistication. Positioned prominently at the center is an angelic figure holding a book, symbolizing Fenner's dedication to literature and education. Surrounding him are various depictions of his trade: inkstands, quills, wax seals, and stacks of books that speak volumes about his wide range of supplies. Paternoster Row in London serves as the backdrop for this bustling scene. It was here that Fenner established his shop - a hub for scholars seeking manuscripts or individuals eager to explore poetry or religious texts. This trade card not only highlights Fenner's occupation but also reflects the thriving business enterprises that emerged during this period. With its meticulous details and rich symbolism, this print captures the essence of early 18th-century trading practices. It offers us a window into an era when advertisements were works of art themselves – meticulously crafted to entice potential customers while showcasing the values associated with their respective businesses. This remarkable piece from Fine Art Finder transports us back in time to witness firsthand how tradesmen like William Fenner promoted their goods through beautifully engraved cards – leaving an indelible mark on both history and advertising techniques alike.
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