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Stationer, John Comyn, trade card (engraving)
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Stationer, John Comyn, trade card (engraving)
983995 Stationer, John Comyn, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Stationer, John Comyn, trade card. Date, c 1750. Late impression.); Look and Learn / Peter Jackson Collection
Media ID 23022806
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Accounting Accounts Activities Business Business Enterprises Businesses Corporations Free Trade Goods Transport Occupations Painted Promotional Retail Retailing Shops Stationer Stationery Trade Card Trade Cards Trades Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing
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This 18th-century trade card showcases the bustling world of John Comyn, a prominent stationer in London. The finely engraved print captures the essence of commerce and advertising during this era. In the image, we see a vibrant scene unfolding on Gracechurch Street, where Comyn's shop is located. The street is teeming with activity as people go about their daily routines - some engrossed in reading books or writing letters while others browse through an array of stationery goods. Comyn's trade card serves as both an advertisement and a testament to his expertise in providing quality products to customers. It proudly displays his name and occupation, emphasizing his role as a trusted supplier of paper, books, and other essential items for writing. The attention to detail in this engraving is remarkable; every aspect has been meticulously painted to capture the spirit of 18th-century London. Sheep graze peacefully nearby, symbolizing prosperity and abundance that comes from successful business enterprises like Comyn's. This late impression of the original trade card gives us a glimpse into the past when such cards were crucial for promoting businesses and attracting customers. Today, it stands as a fascinating historical artifact that not only reflects the thriving retail industry but also highlights how advertising techniques have evolved over time. Thanks to Fine Art Finder and Bridgeman Images for preserving this remarkable piece of history for future generations to appreciate.
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