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Advertisement for Chocolat Devinck (chromolitho)
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Advertisement for Chocolat Devinck (chromolitho)
3104955 Advertisement for Chocolat Devinck (chromolitho) by French School, (19th century); Private Collection; (add.info.: Advertisement for Chocolat Devinck.); Look and Learn / Valerie Jackson Harris Collection
Media ID 22969366
© Look and Learn / Valerie Jackson Harris Collection / Bridgeman Images
Bicycle Bicycles Bicyle Bicyles Bike Bike Ride Bikes Biking Bycicle Candy Store Chocolate Chocolates Cycling Cyclist Cyclists Dozy Drowsy Female Cyclist Milk Chocolate Nutrition Plus Fours Resting Sleepiness Somnolence Sugar Sustenance Sweet Shop Tired Tired Out Tiredness Tiring Weariness Weary Ephemera Fatigued Field Sports Teamsport
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EDITORS COMMENTS
This chromolitho print from the 19th century showcases an enchanting advertisement for Chocolat Devinck. The French School masterpiece, now part of a private collection, exudes a sense of nostalgia and charm. In this delightful scene, we find ourselves transported to a quaint sweet shop in France. A group of weary cyclists has sought respite from their long journey on bicycles through the picturesque countryside roads. Clad in their traditional cycling attire, including plus fours and elegant dresses, they take a moment to rest and replenish their energy with the delectable offerings of Chocolat Devinck. The fatigue is evident on their faces as they indulge in the rich milk chocolate treats provided by this renowned chocolatier. The advertisement cleverly captures both the physical exhaustion experienced by these athletes and the rejuvenating power that lies within each bite of chocolate. As we gaze upon this charming snapshot from history, it becomes clear that Chocolat Devinck played an essential role not only as sustenance but also as a source of comfort and pleasure during challenging times. It serves as a reminder that even amidst weariness and sleepiness, there is always room for sweetness in life. This artwork beautifully encapsulates the intersection between sport, nutrition, and indulgence while offering us a glimpse into French culture during this era.
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