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The gorilla: Advertising chocolate Guerin Boutron, chromo 1910
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The gorilla: Advertising chocolate Guerin Boutron, chromo 1910
JAB4119882 The gorilla: Advertising chocolate Guerin Boutron, chromo 1910; (add.info.: The gorilla: Advertising chocolate Guerin Boutron, chromo 1910); Photo ©Jaime Abecasis
Media ID 38276074
© ©Jaime Abecasis / Bridgeman Images
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EDITORS COMMENTS
This striking chromolithograph from 1910 features a powerful and majestic gorilla, used as the advertising mascot for chocolate brand Guerin Boutron. The intricate details of the artwork capture the essence of this magnificent animal, with its strong chest and imposing presence. The gorilla is depicted in a traditional African setting, adding to the exotic allure of the image.
The use of chromolithography in this piece adds depth and vibrancy to the colors, making it a visually captivating work of art. The contrast between the wild nature of the gorilla and its association with a sweet treat like chocolate creates an interesting juxtaposition that draws viewers in.
In addition to showcasing the beauty of this endangered species, this print also serves as a reminder of early 20th-century advertising techniques and cultural representations. It reflects a time when exotic animals were often used as symbols to sell products, tapping into people's fascination with wildlife.
Overall, this vintage print is not only aesthetically pleasing but also holds historical significance as a representation of both artistic style and marketing strategies from over a century ago. It stands as a testament to our enduring fascination with nature and how it has been utilized in various forms throughout history.
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