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Advertising card for Dr William Hall's Balsam (colour litho)
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Advertising card for Dr William Hall's Balsam (colour litho)
8677441 Advertising card for Dr William Hall's Balsam (colour litho) by American School, (19th century); Private Collection; (add.info.: Fold-out advertising card for Dr William Hall's Balsam.); Look and Learn / Barbara Loe Collection
Media ID 38386642
© Look and Learn / Barbara Loe Collection / Bridgeman Images
Advertistment African American African Americans Afro American Ailment Attendant Bottle Butler Chambermaids Cure Disease Governess Housemaid Illness Maid Servant Maidservant Nannies Nanny Sick Sickness Treatment Advertizing Etats Unis Etats Unis Usa United States
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EDITORS COMMENTS
This vibrant colour lithograph advertising card for Dr. William Hall's Balsam captures the essence of 19th century American marketing. The fold-out design showcases a variety of characters, from a well-dressed butler to a young child, all promoting the supposed healing powers of the balsam. The intricate details in their attire and expressions provide a glimpse into the social hierarchy and daily life of this era.
The bottle prominently displayed in the center serves as a focal point, emphasizing the product being advertised. The use of bold colours and intricate patterns adds to the visual appeal, drawing viewers in to learn more about this mysterious elixir.
As we examine each figure closely, we are transported back in time to an age where trade cards were essential tools for businesses looking to attract customers. The inclusion of various household servants suggests that this balsam was not just for one specific demographic, but rather aimed at anyone seeking relief from common ailments.
Overall, this advertising card is not just a piece of history but also a work of art that reflects the cultural norms and values of 19th century America. It serves as a reminder of how far we have come in terms of marketing strategies while also highlighting the enduring power of visual storytelling.
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