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Poster advertising Mariani Wine, a popular French tonic wine
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Poster advertising Mariani Wine, a popular French tonic wine
CHT174132 Poster advertising Mariani Wine, a popular French tonic wine, 1894 (colour litho) by Cheret, Jules (1836-1932); Private Collection; eArchives Charmet; French, out of copyright
Media ID 22600426
© Archives Charmet / Bridgeman Images
Fortifying Medicinal Refreshing Vitality
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This vibrant and captivating poster from 1894 showcases the iconic Mariani Wine, a beloved French tonic wine that was highly popular during its time. Created by the renowned artist Jules Cheret, this colourful lithograph is a true masterpiece of advertising art. The poster features an enchanting dancer gracefully twirling amidst a backdrop of lush vineyards and rolling hills. Her elegant movements perfectly capture the essence of vitality and energy that Mariani Wine promises to deliver. With every sip, this refreshing and fortifying drink claims to offer not only a delightful taste but also numerous health benefits. Mariani Wine was widely recognized for its medicinal properties, making it more than just an ordinary alcoholic beverage. It was believed to possess rejuvenating qualities that could enhance one's overall well-being. The combination of alcohol and vinous extracts in this tonic wine promised to invigorate both body and mind. As we gaze upon this vintage advertisement, we are transported back in time to an era when such elixirs were celebrated for their ability to restore vitality and promote good health. This print serves as a fascinating reminder of how society's perception of alcohol has evolved over the years – from being seen as purely medicinal to becoming primarily associated with leisurely enjoyment. With its vivid colours, dynamic composition, and historical significance, this charming artwork continues to captivate viewers even today.
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