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A singular struggle (chromolitho)
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A singular struggle (chromolitho)
961342 A singular struggle (chromolitho) by French School, (19th century); Private Collection; (add.info.: A singular struggle. Eau des Carmes, Boyer, 14 Rue de l Abbaye, Paris. Trade card, circa late 19th century.); © Look and Learn
Media ID 22202722
© Look and Learn / Bridgeman Images
Alcoholic Alcoholism Anecdote Attacker Comical Drinks Drunkard Drunkedness Drunkenness Drunkness Explorers Extract Good Goods Herbal Produce Product Products Reptiles Ringed Snake Struggle Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Ephemera News Item Serpent Snakes Umbrealla
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A Singular Struggle - A Humorous Glimpse into 19th Century French Advertising
EDITORS COMMENTS
. This chromolitho print, titled "A Singular Struggle" takes us back to the late 19th century in Paris. The image showcases a comical scene from an advertisement for Eau des Carmes, a popular herbal drink produced by Boyer at their shop on Rue de l Abbaye. In this whimsical trade card, we witness a man bravely defending himself against an unexpected attacker—a mischievous snake! With his hat knocked off and umbrella raised as his only weapon, the man valiantly fights off the reptile's advances. The illustration is filled with humor and captures the attention of viewers instantly. The advertisement cleverly combines elements of exploration and colonial imagery with its depiction of explorers encountering exotic creatures in far-off lands. It adds a touch of adventure to promote the product's unique qualities. Beyond its humorous nature, this artwork also reflects societal attitudes towards alcoholism during that era. By associating Eau des Carmes with good humor and light-heartedness, it suggests that consuming this herbal drink can be an enjoyable alternative to excessive alcohol consumption. With its vibrant colors and detailed illustrations, this postcard-like print offers us a glimpse into both French culture and advertising practices of the time. It serves as a fascinating historical artifact that not only promotes products but also provides insight into social norms and values prevalent in 19th-century France.
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