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A Surprise in the Luggage, from a series of illustrations of children
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A Surprise in the Luggage, from a series of illustrations of children
488420 A Surprise in the Luggage, from a series of illustrations of children, produced as promotional cards for the Bon MarcheDepartment Store in Paris, c.1890 (colour litho) by French School, (19th century); Private Collection; (add.info.: The Bon MarcheDepartment stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77); after 1852 he and later with his wife, Marguerite (1826-87), revolutionised shopping and retailing in France; they developed the first department store ( Grand Magasin ) in Paris, by 1877 the largest in the world with 1788 employees; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues, mail order and advertising; families were targeted by providing reading rooms for husbands while their wives made purchases and by giving balloons and attractively produced cards for children; the cards, usually in a series of six and published weekly were extremely popular and acted as an inducement to return frequently to the shops; the development of department stores was a major force in democratising consumption and making society more egalitarian by giving women the freedom and ability to shop on their own); French, out of copyright
Media ID 23256978
© Bridgeman Images
Bon Marche Boucicaut Carte Reclame Chromo Chromo Publicitaire Clame Customs Department Store Douane Enticement Inducement Innovation Innovatory Luggage Marketing Promotion Promotional Publicitaire Publicity R And Xe9 Reclame Retail Retailing Sales Shock Store Suitcase Surprise Target Targeting Trade Card Vintage Card Customs Officer Douanier
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EDITORS COMMENTS
This print titled "A Surprise in the Luggage" is part of a series of illustrations featuring children. Originally produced as promotional cards for the renowned Bon Marche Department Store in Paris around 1890, this artwork showcases the creativity and charm that made these cards so popular. The Bon MarcheDepartment stores were a groundbreaking concept created by French entrepreneur Aristide Boucicaut and his wife Marguerite. They revolutionized shopping and retailing in France, introducing innovative ideas such as fixed prices, home delivery, large product selections, guarantees for exchanges or returns, catalogues, mail order services, and advertising. One of their strategies to attract families was providing reading rooms for husbands while their wives shopped and offering balloons and beautifully designed cards for children. These weekly published card series became highly sought-after collectibles among both children and adults alike. The enchanting illustrations captured the imagination of young minds while acting as an incentive for frequent visits to the store. This development played a significant role in democratizing consumption by empowering women with the freedom to shop independently. The color lithograph featured here portrays a delightful scene where a child discovers an unexpected surprise inside their luggage. Its vibrant hues bring life to every detail, making it impossible not to be drawn into this whimsical world created by talented artists from the 19th century French School. This particular print is now part of a private collection but continues to captivate viewers with its timeless appeal.
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