Military Cross (England) Advertising Chocolate Foal, 1910

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Military Cross (England) Advertising Chocolate Foal, 1910

JAB4121373 Military Cross (England) Advertising Chocolate Foal, 1910; (add.info.: Military Cross (England) Advertising Chocolate Foal, 1910); Photo ©Jaime Abecasis

Media ID 38469220

© ©Jaime Abecasis / Bridgeman Images

Abecasis Courage Honorary Decoration Kilt Military Decoration War Wounded Battle Field

EDITORS COMMENTS
This striking print captures a unique piece of history from 1910, showcasing the Military Cross (England) advertising chocolate foal. The image provides a glimpse into the past, highlighting the creativity and innovation in advertising during that time period. The Military Cross was a prestigious military decoration awarded to members of the armed forces for acts of bravery in combat. In this advertisement, it is cleverly used to promote a chocolate foal, blending elements of honor and indulgence in an unexpected way. The composition of the photograph is captivating, with intricate details such as military uniforms, medals, and battle scenes adding depth to the narrative. The juxtaposition of war imagery with a sweet treat creates an intriguing contrast that draws viewers in and sparks curiosity about the product being advertised. Overall, this print serves as a reminder of both the valor displayed by soldiers on the battlefield and the ingenuity employed by marketers to capture consumers' attention. It offers a fascinating insight into early 20th-century European culture and showcases how artistry can be used to convey powerful messages across different contexts.

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