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The future of Advertising
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The future of Advertising
5616669 The future of Advertising; (add.info.: Punch cartoon showing the future of Advertising. Picturesque London - or, sky-signs of the times, 1890.
01/01/1890); Universal History Archive/UIG
Media ID 38508184
© Universal History Archive/UIG / Bridgeman Images
Advertistment Aero Plane Aeroplane Aeroplanes Airplane Airplanes Balloon Billboard Business Chaos Flying Machine Future Futuristic Message Plane Prophecy Wind Advertizing Air Taxi
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> Giovanni Benedetto (1609-64)
EDITORS COMMENTS
This print from 1890, titled "The Future of Advertising," offers a fascinating glimpse into the evolving world of marketing and commerce in Victorian England. The intricate Punch cartoon depicts a bustling cityscape filled with towering sky-signs, showcasing the innovative ways in which businesses sought to capture the attention of passersby.
In an era marked by rapid industrialization and technological advancements, advertising was undergoing a transformation unlike anything seen before. As illustrated in this image, aircraft and airplanes were utilized as unconventional platforms for promoting products and services, reflecting the growing influence of transportation on consumer culture.
The artist's satirical take on "Picturesque London" highlights both the excitement and apprehension surrounding these new forms of advertisement. While some may have viewed these sky-signs as symbols of progress and modernity, others likely saw them as intrusive or overwhelming.
Overall, this print serves as a thought-provoking reminder that the strategies and mediums used in advertising have always been subject to change. As we continue to navigate the ever-evolving landscape of marketing in the digital age, it is important to reflect on our historical roots and consider how past innovations can inform our approach to reaching audiences today.
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